© 2007 European Society for Medical Oncology
letters to the editor |
The characteristics of unsolicited clinical oncology literature provided by pharmaceutical industry
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The pharmaceutical industry plays an important role in the development of new cancer treatments. Data from clinical phase I to III trials will, if convincing, eventually lead to the licensing of the drug. At that stage, and even before, companies embark on marketing and promotion of their new products [1, 2], by advertising in professional journals, through visits by drug company representatives, the organization of promotional meetings or sponsoring of continuous medical education. Finally, many drug companies maintain promotional mailing services to physicians to provide them with regular information, particularly on new drugs. Concern has been voiced that advertising may lead to uncritical and inappropriate prescribing of new drugs in clinical practice [3]. Articles prepared with drug company support have been shown to be more likely to report favourably on a drug of interest than
1 Department of Social and Preventive Medicine
2 Department of Medical Oncology, University of Bern, Inselspital, Bern, Switzerland
* E-mail: martin.fey@insel.ch